Surprising Perks Of eLearning Marketing Localization For Online Training Pros
eLearning marketing localization helps you provide relevant and relatable content to your target audience. But is it worth the investment? Can it really help you generate more leads and promote your eLearning solutions cost-effectively? This article explores the many rewards that online training companies can reap with a top-notch marketing localization strategy. I also share insider tips on how to use outbound marketing to increase conversions and expand your eLearning audience reach.
8 Revenue-Boosting Benefits Of A Marketing Localization Strategy
1. Personalize Promos
Prospects are interested in messaging that is custom-tailored for them, not one-size-fits-all content. To get marketing localization right, you need to understand international audiences. Consequently, you’ll manage to create content that is most relevant to them by making it fit their culture and behaviors. From copy to visuals and user experience, it has to look authentic. Your messaging has to fit the prospect you’re targeting.
eLearning marketing localization lets you personalize content and promotions to cater to their needs and buying requirements. For example, customize banner ads and popups to draw in qualified buyers with certain authoring tool must-haves. Then again, maybe you’d prefer to focus on decision-makers in a specific region or business sector. Leads are more likely to click through if the ad speaks to them on a personal level. The same goes for your email marketing campaigns or any way you try to reach them for that matter.
2. Tap Into Specific Pain Points
Ultimately, buyers are interested in your product or service for a particular reason. It might be to improve their customer service scores or alleviate compliance issues. Whatever the case, you need to tap into these pain points to promote your eLearning business and stand apart from the crowd. An effective marketing localization strategy gives you the opportunity to target gaps for every buyer group.
For instance, launch an email marketing campaign in their native language that outlines all your relevant USPs and their practical perks. In fact, you can even highlight how your features or services tie into their real-world challenges. Or, maybe you want to create content that addresses the problems that your prospects are facing in a specific country. Thus, positioning your content by giving them solutions that resonate with their culture and lifestyle might be very beneficial. One thing is certain, content localization is vital if you want to reach new target markets.
3. Improve CTRs
One of the most significant perks of eLearning marketing localization is to improve click-through rates and conversions. Generic ads may get thousands of impressions, but only a handful of leads actually click the link. Localized marketing content, on the other hand, engages specific user groups. First and foremost, you must understand the target audience of a foreign country and their buying expectations. Localization allows you to touch on all the key points they look for and build immediate rapport.
For instance, your browser notifications and banner ads will grab prospects’ attention if they center on search intent and are implemented at the moment they need your solution the most. The key here is to have information on who you need to target. There is always a right time to reach out to prospects. For example, when browsing your website, which web pages have they visited? What are they seeking? The actions they make or even how they react when you’re lead nurturing them with your drip campaigns is what will define the way you need to approach them.
Finally, if you manage to sound as authentic as possible with your localization strategy, the better chances you have to get more clicks.
4. Boost International SEO
Researching potential markets is one of the most challenging aspects of running a corporate training business. You’ve carved out a niche for yourself. So, how do you expand your market share and become successful in foreign markets? eLearning marketing localization improves internal SERP rankings so that you can help your business fit in the target culture.
For example, create content with relatable terminology and cultural references to boost SEO. The key is to do your market research and choose the right keywords. You can even create separate promotional strategies for different regions or groups to stretch your spending. Thus, you can boost the results of your content strategy by promoting your assets based on the specific audience you want to target.
5. Identify New Target Markets
You may not even realize that certain international markets are interested in your unique product or service—and that’s where a marketing localization strategy comes into play. This marketing approach isn’t about trial and error. The first step is to define any local needs and evaluate your KPIs. This gives you a better understanding of current gaps so that you can fine-tune your marketing goals and advertising strategy. In fact, you may want to consider both inbound and outbound marketing solutions to connect with more international leads.
There are plenty of tools out there that you can leverage to introduce your product to a new audience. Be it through content, banner ads, email marketing, or being in featured directory listings, you can have your voice heard around the world with the right messaging.
6. Enhance Your Brand Image To Specific Local Audiences
Are you looking for ways to find new customers and get discovered by new audiences? eLearning marketing localization helps you enhance your brand image and venture into global markets. For example, a prospect is looking for the best authoring tool for their industry or price range, they also want a platform with support services and/or customer training in their native language.
Global localization allows you to connect with this specific demographic and fill holes in the market. Leads also appreciate the fact that your marketing efforts are geared toward them and their pain points, especially if they’re part of a user group that your competition typically overlooks. That means you can leverage a content strategy that focuses on specific audiences.
7. Leverage PPC Directory Listings and Geo Bidding
Social proof is crucial for long-term business success, regardless of your eLearning niche. A PPC directory listing lets you build a solid reputation for your brand. More importantly, qualified buyers can actually find your ratings and reviews thanks to SEO. Let’s say that they’re in the market for a new Learning Management System for compliance training. Your business listing profile pops up on Google SERPS, thanks to carefully chosen keywords, and brings them to the landing page. So, make sure to add your business listing to as many directories as you can. Bonus points if you can find any local directory listing sites to add your business, this way users can easily find you when they are looking for solutions in their country.
In addition to that, entering directory listings is the core of building relevant social proof. Visitors can evaluate your star score right away and weigh the pros and cons of your solution. Plus, they have the chance to scope out your unique selling points and standout features. So, make sure to get reviews from users from different countries. This will be beneficial in the long run. Finally, have in mind that several directories let you upgrade your free listing to a PPC listing. Here’s where you can take advantage of PPC geo bidding and really target the regions that interest you the most.
8. Take Control Of Spending
Last, but not least, eLearning marketing localization gives you total control of your budget. You can set your own spending cap and focus on key internal markets. Or maybe you need to take a global approach and cast the SEO net wide to generate more leads. The point is that a localization strategy puts you in the driver’s seat. In contrast, other promotional strategies often have long lag times or limited metrics.
Corporate training pros can use eLearning marketing localization to reach targeted buyers and stretch their budget. But it all hinges on needs analysis to create marketing content that resonates with your core demographic. You must also choose the best promotional tool for the task. Should you opt for banner ads? Are browser notifications the ideal way to build brand awareness? In most cases, marketing success calls for a hybrid approach. eLearning Industry features holistic outbound marketing solutions for software vendors, eLearning content providers, and LMS companies.
Another tried-and-tested marketing localization approach is PPC listings. So, why not get featured in our niche directories and drive more traffic with PPC ads? There are exclusive directories for every sector, including Learning Management Systems and web conferencing tools.